What is Social Media Marketing?
Social media marketing is simply a method of utilizing various social media platforms to brand your company and connect with your current and potential audiences through organic posting, direct engagement, and paid advertising strategies.
Why is Social Media Marketing Important?
Being actively engaged on popular social media channels can help your business connect with your current and huge potential audiences in a more personal and meaningful way.
On the flip side, if your social media profiles are empty and inactive, it makes your business look bad to potential clients and customers.
To get started you’ll need fully optimized and branded social media profiles with professional cover images, regular posting of fun, interesting, and valuable content, and the ability to engage and interact with your audience by responding to comments and messages in timely and helpful manner.
2019 Social Media Statistics
- 3.5 billion daily active users
- 68% of U.S. adults on Facebook
- Average user spends 3 hours per day on social media
- 71% of consumers that have a positive experience with your brand on social media will recommend you to friends and family
- Source: <https://www.oberlo.com/blog/social-media-marketing-statistics>
"You'll Get More Followers, and You'll Get More From Your Followers."
How We Can Help You
Profile Creation & Optimization
We create your social media profiles with eye-catching designs, branded cover graphics, and profile images. Your optimized profiles can even rank for your brand & organic search terms. Build your virtual real estate on a strong foundation, consider each profile as another business asset.
DFY Content Creation & Posting
Save time and aggravation, we source and curate the content and images, create interesting and informational posts, and syndicate those post to multiple platforms daily for you. We’re posting to Facebook, Instagram, Google My Business, Twitter, LinkedIn, Tumblr, Reddit and Pinterest.
Facebook Paid Ads & Retargeting
You just supply the ad budget. We create and manage highly targeted ads and ad campaigns designed to capture the perfect audience for your product or service. Using the Facebook Pixel, we can also retarget visitors to your fanpage or website with relevent ads and high converting offers.
Instagram Marketing
Get more followers. Become an influencer in your market. Connect with other market influencers to promote your offers.
Benefits Of Social Media Marketing
Increase word of mouth and referrals
Proper social media management and implementation of strategic campaigns using both free and paid methods will lead to an increase in customer referrals. These referrals will come from new likes, shares, retweets, and reviews, as well as automatic placement, and targeted placement of your content and ads.
Increase brand recognition & loyalty
When you mix an active social media posting schedule with engagement and goodwill, you grow a raving fan base. You can create “top of mind” awareness for your business or service that makes you the “go to” in your industry.
Gain fresh insight into your audience
Gather feedback that you may never have gotten through your website. Through the use of surveys, contests, offers and the simple act being engaged with your fans, you can garner virtually any piece of information you need about them. Through a platform like Facebook, you can use those insights and much more to build custom audiences and markets.
Increase conversion rates and ROI
People tend to buy from those that they know, like, and trust. By being active on social media, people begin to know, like and trust your brand which leads to higher conversion rates on your offers. Many businesses see a huge return on investment for money spent on social media services.
Better SEO rankings with social signals
Our research shows that search engine algorithms are taking “social signals into account. The more people liking, sharing, and retweeting your content, the more trust your website and brand receive in the algorithm. This trust factor can give your websites’ organic rankings a boost.
The bottom line is that your business needs to be where nearly half of the planet is (3.5 Billion People), on social media. Proper optimization and proactive management of some of the major social media platforms including Facebook, Twitter, LinkedIn, GMB, Instagram and Pinterest, may bring many great returns to your business.