What is Email, SMS, and Chat Bot Marketing?
Why is Email, SMS, and Chat Bot Marketing Important?
Do You Have A List?
How Often Do You Communicate With Your List?
One of the core pillars of any long-term digital marketing strategy should include building a list of all of your existing customers and then marketing to those customers ongoing through Email, SMS, or Messenger bots to increase lifetime customer value (LTV).
2020 Marketing Communication Statistics
- 99% of consumers check their email every day †
- 73 percent of millennials prefer communications from businesses to come via email †
- SMS messages have a 98% open rate ††
- Consumers redeem SMS-delivered coupons 10 times more than other types of coupons ††
- The chatbot market size is projected to grow from $2.6 billion in 2019 to $9.4 billion by 2024 †††
Sources: †<https://blog.hubspot.com/marketing/email-marketing-stats>
††<https://techjury.net/stats-about/sms-marketing-statistics/#gref>
†††<https://www.businessinsider.com/chatbot-market-stats-trends>
Reach Your Customers Everywhere At Anytime
Compelling email marketing campaigns not only help you to add new customers to your list, they also help to retain your existing customers and clients. You may even be able to re-activate some old customers that you might not have heard from in a while. Email marketing remains one of the most powerful tools in your marketing arsenal.
SMS Text
SMS/Text message marketing is another great way to build a customer list. Text messaging is an incredible customer retention tool and. Depending on your industry, a text based marketing campaign could bring an increase in revenue of around 30%. Add your number and “Keyword” to all of your print ads too.
ChatBots
Chatbots are artificial intelligence that can interact with your visitors. One of the biggest reasons many companies are interested in deploying chatbots on their websites is because they are basically unpaid virtual assistants. They can answer various customer questions and handle other tasks 24 hours a day 7 days a week.
The bottom line is that your business needs to be building a customer list or database and sending marketing communications to that list on a regular basis. Let Grappler Media help you build your list and create engaging communications and effective promotions that will grow your revenue and your business.
Do your marketing emails produce results?
If you’re struggling to attract interest and engagement in your products or services through email marketing, you’re not the only one. Most small businesses find it hard to make any real impact with their email campaigns.
Is the problem that email marketing just doesn’t work anymore? Is email marketing dead?
No! Far from it.
As a matter of fact, if you do it the right way, it can help to tremendously grow your customer base and increase your bottom line.
Recent statistics show that:
* 74% of consumers prefer to get marketing messages via email
* 66% of consumers make purchases as a direct result of receiving marketing emails
* Consumers who make a purchase as a result of a marketing email tend to spend 138% more on average
Crafting and running effective email campaigns does take time, effort, and good copywriting skills. As a small businesses you may not have the time or staff to commit to an unending email campaign. That’s when hiring a professional email marketing company makes sense.
What We Do
Grappler Media works with local businesses to create and deliver persuasive, results producing, email marketing campaigns. We know just what it takes to bring in more LOCAL customers to your business .
Whether you’re looking to find new customers, build awareness of your brand, or get your existing customers to come back more often, our services will make sure you reach your goals.